Brand Identity
8 am.
About the Project
Branding the coffee shop 8am is all about blending the energizing, fresh feel of morning coffee with the poetic and calming essence of written words. The name 8am itself evokes the early moments of the day—a time when the world is still quiet, and the possibilities of the day ahead seem endless. It's a fresh start, just like the perfect cup of coffee that provides a creative spark. At 8am, the experience is much more than a caffeine boost; it’s about embracing the inspiration that can come with a peaceful, reflective morning routine.
The tagline "A place where coffee and poetry are loved" speaks to the heart of what 8am offers—an environment where customers can enjoy their daily coffee while surrounded by the beauty of poetry. The shop’s design elements incorporate both modern aesthetics and an intimate, creative space that encourages patrons to slow down, enjoy their coffee, and be inspired by words. Poetry isn’t just a part of the atmosphere; it’s woven into the very fabric of the experience. Whether displayed on the walls or embedded into the branding itself, poetry serves as a reminder of the beauty in the small moments—the quiet pauses that can be found with each sip.
Branding the coffee shop 8am is all about blending the energizing, fresh feel of morning coffee with the poetic and calming essence of written words. The name 8am itself evokes the early moments of the day—a time when the world is still quiet, and the possibilities of the day ahead seem endless. It's a fresh start, just like the perfect cup of coffee that provides a creative spark. At 8am, the experience is much more than a caffeine boost; it’s about embracing the inspiration that can come with a peaceful, reflective morning routine.
The tagline "A place where coffee and poetry are loved" speaks to the heart of what 8am offers—an environment where customers can enjoy their daily coffee while surrounded by the beauty of poetry. The shop’s design elements incorporate both modern aesthetics and an intimate, creative space that encourages patrons to slow down, enjoy their coffee, and be inspired by words. Poetry isn’t just a part of the atmosphere; it’s woven into the very fabric of the experience. Whether displayed on the walls or embedded into the branding itself, poetry serves as a reminder of the beauty in the small moments—the quiet pauses that can be found with each sip.
Branding the coffee shop 8am is all about blending the energizing, fresh feel of morning coffee with the poetic and calming essence of written words. The name 8am itself evokes the early moments of the day—a time when the world is still quiet, and the possibilities of the day ahead seem endless. It's a fresh start, just like the perfect cup of coffee that provides a creative spark. At 8am, the experience is much more than a caffeine boost; it’s about embracing the inspiration that can come with a peaceful, reflective morning routine.
The tagline "A place where coffee and poetry are loved" speaks to the heart of what 8am offers—an environment where customers can enjoy their daily coffee while surrounded by the beauty of poetry. The shop’s design elements incorporate both modern aesthetics and an intimate, creative space that encourages patrons to slow down, enjoy their coffee, and be inspired by words. Poetry isn’t just a part of the atmosphere; it’s woven into the very fabric of the experience. Whether displayed on the walls or embedded into the branding itself, poetry serves as a reminder of the beauty in the small moments—the quiet pauses that can be found with each sip.
Industry
Food & Beverage
Year
2024
The 8am logo is simple yet meaningful. Represented by a filled black circle, it holds the shop’s name within, symbolizing the idea of wholeness and a moment of reflection—a space where the mind can rest while enjoying a hot cup of coffee. The black circle also symbolizes the lot number of the coffee it was made from, adding a layer of authenticity and transparency to the brand.
The logo’s color-coded tags correspond to the different types of coffee available, providing an easy and visually striking way to distinguish between the offerings. These tags are more than just labels; they represent the diverse experiences and flavors that 8am offers, each with its own unique story, much like a poem.
The color palette
The color palette for 8am is thoughtfully designed to evoke warmth, creativity, and inspiration—key elements that set the tone for the entire coffee shop experience. Drawing inspiration from the peaceful hues of the morning sky, pastel yellow and pink bring softness and a sense of tranquility, reminding customers of the calm that often accompanies the first moments of the day. These light, soothing tones create a welcoming environment that invites relaxation.
To add depth and energy, strong blue is introduced into the palette, offering a refreshing contrast that invigorates the space and sparks creativity. Greyish silver (graphite) further enhances the modern, sleek aesthetic, adding an element of sophistication while maintaining the lightness of the overall design. White and black provide the clean, minimalist backdrop needed to make the more vibrant hues stand out, creating visual clarity and focus. Together, these colors form a harmonious and energizing atmosphere—perfect for those looking for a cozy yet inspiring space to begin their day.
The 8am logo is simple yet meaningful. Represented by a filled black circle, it holds the shop’s name within, symbolizing the idea of wholeness and a moment of reflection—a space where the mind can rest while enjoying a hot cup of coffee. The black circle also symbolizes the lot number of the coffee it was made from, adding a layer of authenticity and transparency to the brand.
The logo’s color-coded tags correspond to the different types of coffee available, providing an easy and visually striking way to distinguish between the offerings. These tags are more than just labels; they represent the diverse experiences and flavors that 8am offers, each with its own unique story, much like a poem.
The color palette
The color palette for 8am is thoughtfully designed to evoke warmth, creativity, and inspiration—key elements that set the tone for the entire coffee shop experience. Drawing inspiration from the peaceful hues of the morning sky, pastel yellow and pink bring softness and a sense of tranquility, reminding customers of the calm that often accompanies the first moments of the day. These light, soothing tones create a welcoming environment that invites relaxation.
To add depth and energy, strong blue is introduced into the palette, offering a refreshing contrast that invigorates the space and sparks creativity. Greyish silver (graphite) further enhances the modern, sleek aesthetic, adding an element of sophistication while maintaining the lightness of the overall design. White and black provide the clean, minimalist backdrop needed to make the more vibrant hues stand out, creating visual clarity and focus. Together, these colors form a harmonious and energizing atmosphere—perfect for those looking for a cozy yet inspiring space to begin their day.
The 8am logo is simple yet meaningful. Represented by a filled black circle, it holds the shop’s name within, symbolizing the idea of wholeness and a moment of reflection—a space where the mind can rest while enjoying a hot cup of coffee. The black circle also symbolizes the lot number of the coffee it was made from, adding a layer of authenticity and transparency to the brand.
The logo’s color-coded tags correspond to the different types of coffee available, providing an easy and visually striking way to distinguish between the offerings. These tags are more than just labels; they represent the diverse experiences and flavors that 8am offers, each with its own unique story, much like a poem.
The color palette
The color palette for 8am is thoughtfully designed to evoke warmth, creativity, and inspiration—key elements that set the tone for the entire coffee shop experience. Drawing inspiration from the peaceful hues of the morning sky, pastel yellow and pink bring softness and a sense of tranquility, reminding customers of the calm that often accompanies the first moments of the day. These light, soothing tones create a welcoming environment that invites relaxation.
To add depth and energy, strong blue is introduced into the palette, offering a refreshing contrast that invigorates the space and sparks creativity. Greyish silver (graphite) further enhances the modern, sleek aesthetic, adding an element of sophistication while maintaining the lightness of the overall design. White and black provide the clean, minimalist backdrop needed to make the more vibrant hues stand out, creating visual clarity and focus. Together, these colors form a harmonious and energizing atmosphere—perfect for those looking for a cozy yet inspiring space to begin their day.
Poetry is woven into the very fabric of 8am’s identity, infusing the entire space with creativity and inspiration. The walls, windows, and collateral all feature carefully chosen poems that resonate with the theme of mornings, renewal, and the beauty found in everyday moments. Whether it's a short verse or a line from a beloved poet, the words are thoughtfully placed to catch the eye and spark reflection. Poetry isn’t just a decorative element; it becomes part of the experience—inviting customers to slow down and connect with the shop on a deeper, more personal level.
Incorporating poetry into the design reinforces the brand’s identity as a place where creativity is nurtured. Each poem is carefully selected to evoke different emotions, whether it’s the excitement of starting a new day or the peace found in a quiet moment. Customers are not just coming for coffee; they’re immersing themselves in an environment where poetry and caffeine meet, allowing them to reflect, pause, and rejuvenate.
Poetry is woven into the very fabric of 8am’s identity, infusing the entire space with creativity and inspiration. The walls, windows, and collateral all feature carefully chosen poems that resonate with the theme of mornings, renewal, and the beauty found in everyday moments. Whether it's a short verse or a line from a beloved poet, the words are thoughtfully placed to catch the eye and spark reflection. Poetry isn’t just a decorative element; it becomes part of the experience—inviting customers to slow down and connect with the shop on a deeper, more personal level.
Incorporating poetry into the design reinforces the brand’s identity as a place where creativity is nurtured. Each poem is carefully selected to evoke different emotions, whether it’s the excitement of starting a new day or the peace found in a quiet moment. Customers are not just coming for coffee; they’re immersing themselves in an environment where poetry and caffeine meet, allowing them to reflect, pause, and rejuvenate.
Poetry is woven into the very fabric of 8am’s identity, infusing the entire space with creativity and inspiration. The walls, windows, and collateral all feature carefully chosen poems that resonate with the theme of mornings, renewal, and the beauty found in everyday moments. Whether it's a short verse or a line from a beloved poet, the words are thoughtfully placed to catch the eye and spark reflection. Poetry isn’t just a decorative element; it becomes part of the experience—inviting customers to slow down and connect with the shop on a deeper, more personal level.
Incorporating poetry into the design reinforces the brand’s identity as a place where creativity is nurtured. Each poem is carefully selected to evoke different emotions, whether it’s the excitement of starting a new day or the peace found in a quiet moment. Customers are not just coming for coffee; they’re immersing themselves in an environment where poetry and caffeine meet, allowing them to reflect, pause, and rejuvenate.
The handwriting font used in the logo and other design elements extends to the interior as well, adding a personal, human touch to the brand’s visual language. It reinforces the connection between the written word and the experience of enjoying a warm cup of coffee. The fluidity of the handwritten typeface creates a welcoming, intimate feel, as though the words themselves are inviting the customer to relax and take a moment for themselves.
The integration of poetry in the interior design extends to all collateral as well, from menus to signage to branded materials. The poetry is carefully placed in unexpected locations, such as on the backs of coffee cups or on the walls behind the counter. This ensures that customers are continually engaged with the brand message—whether they’re standing in line or sitting down to enjoy their coffee.
Ultimately, the color palette and visual language of 8am are designed not just to create a visually appealing environment, but to establish an atmosphere where customers feel invited to enjoy the best of both worlds: high-quality coffee and the inspiration that comes from the written word.
The handwriting font used in the logo and other design elements extends to the interior as well, adding a personal, human touch to the brand’s visual language. It reinforces the connection between the written word and the experience of enjoying a warm cup of coffee. The fluidity of the handwritten typeface creates a welcoming, intimate feel, as though the words themselves are inviting the customer to relax and take a moment for themselves.
The integration of poetry in the interior design extends to all collateral as well, from menus to signage to branded materials. The poetry is carefully placed in unexpected locations, such as on the backs of coffee cups or on the walls behind the counter. This ensures that customers are continually engaged with the brand message—whether they’re standing in line or sitting down to enjoy their coffee.
Ultimately, the color palette and visual language of 8am are designed not just to create a visually appealing environment, but to establish an atmosphere where customers feel invited to enjoy the best of both worlds: high-quality coffee and the inspiration that comes from the written word.
The handwriting font used in the logo and other design elements extends to the interior as well, adding a personal, human touch to the brand’s visual language. It reinforces the connection between the written word and the experience of enjoying a warm cup of coffee. The fluidity of the handwritten typeface creates a welcoming, intimate feel, as though the words themselves are inviting the customer to relax and take a moment for themselves.
The integration of poetry in the interior design extends to all collateral as well, from menus to signage to branded materials. The poetry is carefully placed in unexpected locations, such as on the backs of coffee cups or on the walls behind the counter. This ensures that customers are continually engaged with the brand message—whether they’re standing in line or sitting down to enjoy their coffee.
Ultimately, the color palette and visual language of 8am are designed not just to create a visually appealing environment, but to establish an atmosphere where customers feel invited to enjoy the best of both worlds: high-quality coffee and the inspiration that comes from the written word.
8am is more than just a coffee shop—it’s a space for creative souls, early risers, and anyone who appreciates the fusion of caffeine and inspiration. By intertwining coffee with poetry, 8am creates a unique brand experience that feels both refreshing and soothing. Poetry becomes a thread that ties the entire experience together, reminding customers to take a moment, appreciate the beauty in the simple things, and find inspiration in their morning rituals.
The shop’s focus on high-quality, ethically-sourced coffee ensures that every cup not only nurtures the body but also aligns with values that matter. With its poetry-infused environment, 8am positions itself as a haven for those who want more than just a coffee fix—they want an experience that nurtures the soul and sparks creativity.
8am is more than just a coffee shop—it’s a space for creative souls, early risers, and anyone who appreciates the fusion of caffeine and inspiration. By intertwining coffee with poetry, 8am creates a unique brand experience that feels both refreshing and soothing. Poetry becomes a thread that ties the entire experience together, reminding customers to take a moment, appreciate the beauty in the simple things, and find inspiration in their morning rituals.
The shop’s focus on high-quality, ethically-sourced coffee ensures that every cup not only nurtures the body but also aligns with values that matter. With its poetry-infused environment, 8am positions itself as a haven for those who want more than just a coffee fix—they want an experience that nurtures the soul and sparks creativity.
8am is more than just a coffee shop—it’s a space for creative souls, early risers, and anyone who appreciates the fusion of caffeine and inspiration. By intertwining coffee with poetry, 8am creates a unique brand experience that feels both refreshing and soothing. Poetry becomes a thread that ties the entire experience together, reminding customers to take a moment, appreciate the beauty in the simple things, and find inspiration in their morning rituals.
The shop’s focus on high-quality, ethically-sourced coffee ensures that every cup not only nurtures the body but also aligns with values that matter. With its poetry-infused environment, 8am positions itself as a haven for those who want more than just a coffee fix—they want an experience that nurtures the soul and sparks creativity.
“A brand is not just what it looks like and feels like. A brand is how it makes someone feel. “
Marty Neumeier
Branding expert and author of The Brand Gap
