Brand Identity
Panda & Tinkle
About the Project
Panda&Tinkle is a modern kids' store designed to bring joy, imagination, and style into every child’s world. With thoughtfully curated products that blend playful designs and modern aesthetics, the brand creates a space where creativity meets functionality.
From unique clothing to stylish toys and innovative furniture, Panda&Tinkle offers a one-of-a-kind shopping experience for parents and designers who appreciate something different. It’s the perfect destination for those who seek high-quality, trend-forward items that make childhood even more magical.
Panda&Tinkle is a modern kids' store designed to bring joy, imagination, and style into every child’s world. With thoughtfully curated products that blend playful designs and modern aesthetics, the brand creates a space where creativity meets functionality.
From unique clothing to stylish toys and innovative furniture, Panda&Tinkle offers a one-of-a-kind shopping experience for parents and designers who appreciate something different. It’s the perfect destination for those who seek high-quality, trend-forward items that make childhood even more magical.
Panda&Tinkle is a modern kids' store designed to bring joy, imagination, and style into every child’s world. With thoughtfully curated products that blend playful designs and modern aesthetics, the brand creates a space where creativity meets functionality.
From unique clothing to stylish toys and innovative furniture, Panda&Tinkle offers a one-of-a-kind shopping experience for parents and designers who appreciate something different. It’s the perfect destination for those who seek high-quality, trend-forward items that make childhood even more magical.
Industry
Retail
E-Commerce
Year
2024
The Panda&Tinkle logo is a bold and graphic representation of the brand, featuring a stylized panda with the store’s name integrated within it. The simplicity of the logo allows for versatility across various mediums while still being instantly recognizable.
The black-and-white logo is a striking focal point, and its square color accents—yellow, pink, red, green, and bluish-purple—are used for different purposes to create visual interest and differentiation. This use of color gives the logo flexibility and enables it to adapt to various marketing materials, creating a cohesive yet dynamic visual language.
Panda&Tinkle’s color palette is at the heart of the brand's playful and modern identity. The combination of bright and bold hues—yellow, pink, red, green, and bluish-purple—brings a sense of energy, fun, and creativity to the brand.
These vibrant colors are carefully selected to evoke feelings of joy and imagination while allowing the brand to stand out in a crowded marketplace. Each color has its own distinct role, used strategically in different contexts and marketing materials to create contrast, focus, and excitement.
The brand’s visual language is defined by the interplay of these colors with bold, graphic typography. With minimalistic design elements and a focus on typography, Panda&Tinkle conveys a sense of modern sophistication while retaining a sense of playfulness. The logo—featuring a stylized panda with the name inside—is complemented by the dynamic use of color blocks and squares, which help elevate the logo’s graphic appeal and add flexibility in its application. This approach ensures that the brand's visual identity remains fresh, exciting, and visually stimulating, whether online, in-store, or on packaging.
The Panda&Tinkle logo is a bold and graphic representation of the brand, featuring a stylized panda with the store’s name integrated within it. The simplicity of the logo allows for versatility across various mediums while still being instantly recognizable.
The black-and-white logo is a striking focal point, and its square color accents—yellow, pink, red, green, and bluish-purple—are used for different purposes to create visual interest and differentiation. This use of color gives the logo flexibility and enables it to adapt to various marketing materials, creating a cohesive yet dynamic visual language.
Panda&Tinkle’s color palette is at the heart of the brand's playful and modern identity. The combination of bright and bold hues—yellow, pink, red, green, and bluish-purple—brings a sense of energy, fun, and creativity to the brand.
These vibrant colors are carefully selected to evoke feelings of joy and imagination while allowing the brand to stand out in a crowded marketplace. Each color has its own distinct role, used strategically in different contexts and marketing materials to create contrast, focus, and excitement.
The brand’s visual language is defined by the interplay of these colors with bold, graphic typography. With minimalistic design elements and a focus on typography, Panda&Tinkle conveys a sense of modern sophistication while retaining a sense of playfulness. The logo—featuring a stylized panda with the name inside—is complemented by the dynamic use of color blocks and squares, which help elevate the logo’s graphic appeal and add flexibility in its application. This approach ensures that the brand's visual identity remains fresh, exciting, and visually stimulating, whether online, in-store, or on packaging.
The Panda&Tinkle logo is a bold and graphic representation of the brand, featuring a stylized panda with the store’s name integrated within it. The simplicity of the logo allows for versatility across various mediums while still being instantly recognizable.
The black-and-white logo is a striking focal point, and its square color accents—yellow, pink, red, green, and bluish-purple—are used for different purposes to create visual interest and differentiation. This use of color gives the logo flexibility and enables it to adapt to various marketing materials, creating a cohesive yet dynamic visual language.
Panda&Tinkle’s color palette is at the heart of the brand's playful and modern identity. The combination of bright and bold hues—yellow, pink, red, green, and bluish-purple—brings a sense of energy, fun, and creativity to the brand.
These vibrant colors are carefully selected to evoke feelings of joy and imagination while allowing the brand to stand out in a crowded marketplace. Each color has its own distinct role, used strategically in different contexts and marketing materials to create contrast, focus, and excitement.
The brand’s visual language is defined by the interplay of these colors with bold, graphic typography. With minimalistic design elements and a focus on typography, Panda&Tinkle conveys a sense of modern sophistication while retaining a sense of playfulness. The logo—featuring a stylized panda with the name inside—is complemented by the dynamic use of color blocks and squares, which help elevate the logo’s graphic appeal and add flexibility in its application. This approach ensures that the brand's visual identity remains fresh, exciting, and visually stimulating, whether online, in-store, or on packaging.
Panda&Tinkle is positioned as a design-forward brand for parents who appreciate high-quality, aesthetically pleasing children's products. The store is not just about selling clothes, toys, or furniture—it’s about offering a unique shopping experience that caters to families with a strong sense of style and individuality.
The brand appeals to a niche market of designers, creatives, and trend-conscious parents who seek modern, high-quality items that break away from the usual. By curating a selection of products that are visually compelling and thoughtfully designed, Panda&Tinkle builds trust and loyalty among customers who value originality.
Panda&Tinkle is positioned as a design-forward brand for parents who appreciate high-quality, aesthetically pleasing children's products. The store is not just about selling clothes, toys, or furniture—it’s about offering a unique shopping experience that caters to families with a strong sense of style and individuality.
The brand appeals to a niche market of designers, creatives, and trend-conscious parents who seek modern, high-quality items that break away from the usual. By curating a selection of products that are visually compelling and thoughtfully designed, Panda&Tinkle builds trust and loyalty among customers who value originality.
Panda&Tinkle is positioned as a design-forward brand for parents who appreciate high-quality, aesthetically pleasing children's products. The store is not just about selling clothes, toys, or furniture—it’s about offering a unique shopping experience that caters to families with a strong sense of style and individuality.
The brand appeals to a niche market of designers, creatives, and trend-conscious parents who seek modern, high-quality items that break away from the usual. By curating a selection of products that are visually compelling and thoughtfully designed, Panda&Tinkle builds trust and loyalty among customers who value originality.
Additionally, Panda&Tinkle’s branding helps reinforce its premium and aspirational appeal. The store’s identity, product selection, and overall shopping experience make it an Instagram-worthy brand—one that parents love to share, recommend, and return to. This organic word-of-mouth marketing further strengthens its market presence and helps expand its reach to like-minded families worldwide.
As a brand, Panda&Tinkle also has the flexibility to evolve and expand. Whether through collaborations with designers, exclusive product lines, or experiential retail concepts, the brand’s identity allows for limitless possibilities in the future. With a strong foundation in design and storytelling, Panda&Tinkle is set to continue growing as a go-to destination for modern parents who want the best for their little ones—without sacrificing style.
Additionally, Panda&Tinkle’s branding helps reinforce its premium and aspirational appeal. The store’s identity, product selection, and overall shopping experience make it an Instagram-worthy brand—one that parents love to share, recommend, and return to. This organic word-of-mouth marketing further strengthens its market presence and helps expand its reach to like-minded families worldwide.
As a brand, Panda&Tinkle also has the flexibility to evolve and expand. Whether through collaborations with designers, exclusive product lines, or experiential retail concepts, the brand’s identity allows for limitless possibilities in the future. With a strong foundation in design and storytelling, Panda&Tinkle is set to continue growing as a go-to destination for modern parents who want the best for their little ones—without sacrificing style.
Additionally, Panda&Tinkle’s branding helps reinforce its premium and aspirational appeal. The store’s identity, product selection, and overall shopping experience make it an Instagram-worthy brand—one that parents love to share, recommend, and return to. This organic word-of-mouth marketing further strengthens its market presence and helps expand its reach to like-minded families worldwide.
As a brand, Panda&Tinkle also has the flexibility to evolve and expand. Whether through collaborations with designers, exclusive product lines, or experiential retail concepts, the brand’s identity allows for limitless possibilities in the future. With a strong foundation in design and storytelling, Panda&Tinkle is set to continue growing as a go-to destination for modern parents who want the best for their little ones—without sacrificing style.
Panda&Tinkle is positioned as a design-forward brand for parents who appreciate high-quality, aesthetically pleasing children's products. The store is not just about selling clothes, toys, or furniture—it’s about offering a unique shopping experience that caters to families with a strong sense of style and individuality.
The brand appeals to a niche market of designers, creatives, and trend-conscious parents who seek modern, high-quality items that break away from the usual. By curating a selection of products that are visually compelling and thoughtfully designed, Panda&Tinkle builds trust and loyalty among customers who value originality.
Additionally, Panda&Tinkle’s branding helps reinforce its premium and aspirational appeal. The store’s identity, product selection, and overall shopping experience make it an Instagram-worthy brand—one that parents love to share, recommend, and return to. This organic word-of-mouth marketing further strengthens its market presence and helps expand its reach to like-minded families worldwide.
As a brand, Panda&Tinkle also has the flexibility to evolve and expand. Whether through collaborations with designers, exclusive product lines, or experiential retail concepts, the brand’s identity allows for limitless possibilities in the future. With a strong foundation in design and storytelling, Panda&Tinkle is set to continue growing as a go-to destination for modern parents who want the best for their little ones—without sacrificing style.
Panda&Tinkle is positioned as a design-forward brand for parents who appreciate high-quality, aesthetically pleasing children's products. The store is not just about selling clothes, toys, or furniture—it’s about offering a unique shopping experience that caters to families with a strong sense of style and individuality.
The brand appeals to a niche market of designers, creatives, and trend-conscious parents who seek modern, high-quality items that break away from the usual. By curating a selection of products that are visually compelling and thoughtfully designed, Panda&Tinkle builds trust and loyalty among customers who value originality.
Additionally, Panda&Tinkle’s branding helps reinforce its premium and aspirational appeal. The store’s identity, product selection, and overall shopping experience make it an Instagram-worthy brand—one that parents love to share, recommend, and return to. This organic word-of-mouth marketing further strengthens its market presence and helps expand its reach to like-minded families worldwide.
As a brand, Panda&Tinkle also has the flexibility to evolve and expand. Whether through collaborations with designers, exclusive product lines, or experiential retail concepts, the brand’s identity allows for limitless possibilities in the future. With a strong foundation in design and storytelling, Panda&Tinkle is set to continue growing as a go-to destination for modern parents who want the best for their little ones—without sacrificing style.
Panda&Tinkle is positioned as a design-forward brand for parents who appreciate high-quality, aesthetically pleasing children's products. The store is not just about selling clothes, toys, or furniture—it’s about offering a unique shopping experience that caters to families with a strong sense of style and individuality.
The brand appeals to a niche market of designers, creatives, and trend-conscious parents who seek modern, high-quality items that break away from the usual. By curating a selection of products that are visually compelling and thoughtfully designed, Panda&Tinkle builds trust and loyalty among customers who value originality.
Additionally, Panda&Tinkle’s branding helps reinforce its premium and aspirational appeal. The store’s identity, product selection, and overall shopping experience make it an Instagram-worthy brand—one that parents love to share, recommend, and return to. This organic word-of-mouth marketing further strengthens its market presence and helps expand its reach to like-minded families worldwide.
As a brand, Panda&Tinkle also has the flexibility to evolve and expand. Whether through collaborations with designers, exclusive product lines, or experiential retail concepts, the brand’s identity allows for limitless possibilities in the future. With a strong foundation in design and storytelling, Panda&Tinkle is set to continue growing as a go-to destination for modern parents who want the best for their little ones—without sacrificing style.
“A brand is not just what it looks like and feels like. A brand is how it makes someone feel. “
Marty Neumeier
Branding expert and author of The Brand Gap
